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Safeguard Your Business Against Unforeseen Loss

Key man insurance, also called key person insurance, protects your business if it loses someone it can’t easily replace. That could be an owner, a top salesperson, or a specialist with rare skills. If that person dies or becomes seriously ill, the policy pays your company. As a result, you have the cash to cover lost revenue, find a replacement, and keep the business running.

Key man insurance protecting a business from losing a key person

Why Is Key Man Insurance Important?

  • Financial protection: it covers the cost of recruiting, training, and lost revenue.
  • Business continuity: it keeps operations and customer relationships steady during a crisis.
  • Lender confidence: banks sometimes require it before approving a business loan.
  • Preserved value: it protects your company’s value by limiting disruption.

How Key Man Insurance Works

1. Identify key people

First, decide who is critical to your company’s success, such as owners, managers, or top producers.

2. Estimate the financial impact

Next, work out what losing each person would cost. For example, consider lost profits, recruiting costs, and any loans they personally guarantee.

3. Choose the coverage

The business buys a life or critical illness policy on each key person. The company owns the policy, pays the premiums, and receives the benefit.

4. Understand the tax treatment

In general, premiums aren’t tax-deductible. However, a life insurance death benefit paid to a Canadian corporation is usually tax-free, and part of it can flow to shareholders tax-free. Your accountant can confirm the details. For more, see the CRA’s corporation tax pages.

How Nova Star Can Help You

Our experienced consultants can help you:

  • Identify key people: we assess who your business depends on most.
  • Calculate coverage: we work out the right amount for each person.
  • Choose a policy: we compare options that fit your needs and budget.
  • Manage the policy: we help keep coverage current as your business changes.

Protect Your Business's Future

Don’t leave your business exposed to an unexpected loss. Contact Nova Star Insurance Consultants today to discuss your key man insurance needs. The first conversation is free.

Have a question?

Send us a message! We’d love to hear from you.

Nova Star advisor reviewing insurance documents with clients